Kog

Overview

Kog is a French startup that speeds up language model inference: its engine generates up to 3,000 tokens per second, where ChatGPT produces around a hundred. The team of PhDs and GPU engineers earned the French Tech 2030 label. They needed a landing page that lived up to their technology.

My role

I worked on this project as a freelancer for the design agency Figue, over one month. I designed the page and all the illustrations. I didn't build it. The visuals below come from my Figma design.

Challenge

Kog works in a highly complex field: communication between GPUs, parallelism, latency measured in microseconds. Every concept was hard to depict. The page had to stay credible for an audience of engineers, while getting the key point across at first glance: with Kog, AI answers much faster.

Solution

Each section relies on an illustration that turns a technical idea into a simple image: two chips facing off, a work loop, a memory diagram. The dark purple world, with its streaks of light, gives the product a cutting-edge feel without falling into AI clichés.

Section by section