Romain SimonLeClub
The website of a Paris entrepreneurs' club, rethought for an audience arriving from Instagram on their phones.
Visit the site- Client
- Paul Barbosa
- Role
- Designer and developer
- Year
- 2025
- Duration
- 4 months
- Scope
- Design and Webflow build
The club today
×2
Monthly price since the redesign, from around €30 to €59
+160
Members shown on the website
90%+
Of the audience comes from Instagram
Overview
LeClub is Paul Barbosa's entrepreneurs' club in Paris. It brings members together through work sessions, partner venues and private events. Paul wanted a far more professional website that gave the club more prominence.
My role
I handled all the design and the Webflow build. The copy was already partly written, and we reworked it together. The website online today is still the one I designed.
Challenge
Over 90% of Paul's audience comes straight from Instagram, so on a phone. The website had to build trust and make people want to join on a small screen, within the first few seconds.
Solution
The page tells the club's story in the order visitors ask their questions: why join, how it works, where people work, what happens there and what it costs. Real photos of members and venues show the community rather than describe it.
Paul's feedback
"I loved working with Romain. He's proactive, available and highly skilled! The final website is exactly as I had imagined it before we started working together (even better)." Paul Barbosa, founder of LeClub (translated from French)
From V1 to V2
- 1
The starting point
This was the website before I stepped in. Paul wanted a more professional image and more prominence for the club.
- 2
A more professional V1
The first version met that brief with a more restrained page, centered on the message and Paul's video.
- 3
A mobile-first V2
Since almost every visitor comes from Instagram, we rebuilt the website starting from mobile. This V2 is the one online today. Below, on mobile: V1 on the left, V2 on the right.
